We prepare our officers for critical situations they may possibly encounter while serving the public and spend hours drilling them on defensive tactics, firearms, use of force and more. These areas are vital to ensuring survival. But, is your agency preparing them for the encounter that can go viral on social media and end their career and the agency’s reputation in the process? Now more than ever, communicating effectively with the public is an essential function of law enforcement. Every encounter has the potential to end up on social media. Words said in the heat of the moment can destroy an officer’s career and affect the department’s image, brand and reputation. It is time to prepare our people for the inevitable and ensure success in this critical element of public engagement. Our one-day seminar is specifically designed by law enforcement professionals and public information officers to provide ‘best practices’ for encounters with impromptu social media influencers. The program provides the tools and training necessary for officers to win these psychological and verbal encounters while ensuring their professional image is maintained and your agency reputation is preserved.
1 to 50 students
Emergency Medical Services, Fire, Law Enforcement
Communication, Community Relations, Information Management, Media Relations, Social Media
Advanced, Beginner, Intermediate
Any member may attend this course.
See specific classes for location and instructor information.