Drive your public
safety career forward

Searching the Marketplace

Courses in the FirstForward Marketplace may be found by entering simple keywords. These search terms are used to match against course titles, course descriptions, topic areas, class locations, and the name of the vendor providing the training.

You may further refine the keyword search by including special commands:

  • To match the beginning and end of a word, include * in the middle of a keyword as wildcard (e.g., crim*s)
  • To match a specific phrase, add double quotes (e.g., "in the field")
  • To require words, add + before the word or phrase (e.g., +enforcement)
  • To exclude words, add - before the word or phrase (e.g., -structure)

Except when an exact match is required, the Marketplace search will attempt to match similar words, including partial matches and some misspellings.

Tools for:
Featured Training
The 'Perfect' Press Conference
Loading Nationally Certified

The 'Perfect' Press Conference

National Media Relations College

This course is offered as a single-view license
single-view Single-View License

Course Information

Press conferences are a vital part of communications. The 'Perfect' Press Conference course will offer you some tips and techniques to upgrade your skills and help produce efficient and effective press events. This 7-lecture course covers how to choose the right press event, how to prepare, how to notify the media and the importance of follow up.

Lecture #1 - The Reason for Your Event/Choosing the Right Event

Lecture #2 - The Where, When and Notification/Which Day and Time is Best

Lecture #3 - Delivering the Content/Staying on Point

Lecture #4 - Logistics/Set up and Preparation

Lecture #5 - Showtime!/What to Do the Day of Your Event

Lecture #6 - Post-Presser/The Follow-Up and Monitoring of Your Event

Lecture #7 - Course Review

You'll also learn about the 1-3-10 formula to producing a solid press event. This formula was derived from a survey of reporters across the country about their top press conference pet peeves.

This course is suitable for communications professionals at any level.

And, you'll learn all of this from the perspective of an award-winning journalist who has sat through hundreds of hours of press events. His methods are field tested.
3 hours
Emergency Medical Services, Fire, Law Enforcement
Communication, Community Relations, Professional Development, Social Media, Strategic Collaboration
Advanced, Beginner, Intermediate
Any member may view this course.

Course Content


This course is restricted

The training provider published this course with a restriction that requires students to have the following credentials on FirstForward:

With your current credentials, you may not purchase this training.

Assignment Restrictions

We just wanted to make sure you noticed the restrictions. While you can purchase the course it can only be assigned to employees with the required badge(s) shown below:

What would you like to do?


What is external training?

Most vendors publish their online and classroom courses in a way that allows FirstForward to process enrollments. This includes purchase of online courses that can be assigned and completed on this website and student registrations that reserve seats in a particular class.

Some approved vendors are granted permission to also publish courses as external training. Such courses can be discovered on the FirstForward Marketplace, but all purchase, enrollment and tracking of course completion is managed on the vendor's remote website. External training will appear in the Marketplace like other training, but will link to the website where the purchase takes place.

Because course completion is tracked elsewhere, FirstForward will not be able to automatically include external training on your professional credentials. The student or the vendor providing the course will need to enter that completion manually.

Course License Options

The FirstForward Marketplace offers different licensing options available to course vendors. Each course may be offered for purchase under one or more of these license options:

A course purchased with a single-view license will be accessible only once. A member may restart or resume the course while in progress, but will no longer be able to view course material once the course is completed.

A course purchased with a one-year subscription license will be accessible for 365 days. A member may restart, resume or retake the course until one year after the purchase date.

Access to multiple courses can be purchased at once by subscribing to a course bundle offered by a vendor. All courses included in the bundle are available to take on demand for one year, allowing you the freedom to choose which topics are most important and relevant to your profession. Your subscription will allow you access to new courses as they are published and added to the course bundle.


This course is restricted

The training provider published this course with a restriction that requires students to have the following credentials on FirstForward:

With your current credentials, you may not purchase this training.

FirstForward Policies

Updated: 05/12/2021 2:57 AM Eastern Standard Time

Updated: 05/12/2021 2:57 AM Eastern Standard Time